Back to the Basics: Are Traditional Educational Methods Still Effective in a High-Tech World?

Although Extension educators have harnessed the power of technology as an important vehicle for conveying research-based content, it is that traditional educational methods not be overlooked. These remain ideas work, worked, and continue to work even today. In this article, we spotlight these by presenting a social marketing campaign engages limited-resource audiences via themed print materials—posters, brochures, bookmarks. Evaluation results indicate has been successful in engaging target audience motivating them regarding adoption healthful behavior changes.